I'm heading to Portugal in a few hours.

There are 53 Michelin-star restaurants in Lisbon.

There are exactly zero where I live in Colorado Springs.

So naturally, I booked a few.

While skimming the options, I noticed something weird.

I didn’t book based on the food.

I booked based on the story.

Each restaurant described the chef’s life... the inspiration behind the menu, the meaning behind the experience.

They weren’t selling steak or scallops.

They were selling story.

And I bought it.

Online business is the same.

You might think people want your framework.

Your "stuff."

But they’re actually craving your why.

Why this work matters to you.

Why you chose this path.

Why you care.

People connect to people.

Don’t just tell them what you do.

Tell them the story behind it.

The right people will lean in.

You got this,

~ Cody "Time to Finish Packing" Burch

P.S. Whenever you're ready, here's how I can help you build an email-based laidback business:

• ​Follow @emailschool on Instagram for daily email tips.
• Subscribe to my free, behind-the-scenes Sunday newsletter, Inbox Insiders.
• ​Join the Email School membership for more email confidence, clarity, and consistency..

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