The "L" word.

Halloween is right around the corner, so here's a word that will send shivers down your spine: 👻👻 LAUNCH 👻👻 What comes to mind when you think of "launching?" I first learned about launching from the likes of Jeff Walker, Amy Porterfield, Stu McLaren, etc. You know the style. The 12-month runway. Cinematic pre-launch videos. The 6-figure ad budget and constant content treadmill that leaves you voiceless, ill, and [hopefully] profitable. It's a lot of work. Which is why I've never done it....