welp...that didn't work

I just wrapped up a 2-day virtual intensive with my coaching members. Yesterday, I started our session on an uncomfortable note. Let me explain. In a perfect, polished world of highlight reels and winning streaks... I took a different approach: I shared the painful details of a recent launch that flopped. I misread the market. I priced myself too high. The offer was bloated with too many deliverables. Sales suffered. I felt like a failure. And as much as I wanted to sweep it under the rug, I...