make what matters

Years ago, I closed down a membership called The FAM. Depending on who you asked, "FAM" stood for Funnels, Ads, and Marketing -or- The Funnels + Ads Membership. Regardless, it was small, unfocused, and shedding members. When I finally decided to close it, I braced for the backlash. I announced my decision to my disengaged group, and then... I refreshed my inbox expecting scores of messages like, "nooo... this is my favorite part of the internet...wahhhhh..." Hours passed. Not a peep or a...