The right people.
A year ago today, I hosted my first live event after getting fired 6 months prior. I called it "List Build & Launch" and it was held at a boutique hotel here in Colorado Springs. But a few weeks before the event I almost canceled it. Why? I only had 14 people signed up. By the time the event kicked off, I was down to 12 people. I used to get really disappointed when I didn't have the numbers I wanted. Everyone wants more leads, sales, customers, webinar registrants, and event attendees,...