The Daily Email Habit (pt 1 of 2)

I've sent a daily email for almost 4 years now. It's the most profitable ~7 minutes of my day. Even on holidays, vacations, camping trips, or the Saturday between Christmas and New Year's... I send a short, story-based email to my list. But it's not just "any old email." There's actually a structure behind the strategy. It spells an easy-to-remember acronym: S.L.A.C.SS. Here's how it works: Story - First, I pluck a leaf off my "story tree" and share it with you. Usually, it's something that...