this was their favorite part.

A few years ago, I brought a handful of entrepreneurs to my hometown of Colorado Springs for a live event. I taught the only 2 things I'd mastered over the years at the time: List building Launching products So I called it "List Build & Launch." Not very creative, but hey, clear is better than clever, right? I spent 2.5 days pouring out my best stuff, and when the dust settled, I asked them what their favorite part was. It was not what I expected. It had nothing to do with list building or...