hourglass ⏳

Remember "funnels"? Jam as much traffic in the top, then customers fall out the bottom. I used to be all about funnels. They rose to popularity right when I started my business almost 10 yrs ago. But funnels have a fatal flaw: They imply that the bottom of the funnel is the end of the customer journey. In reality? It's just the beginning. Instead of a funnel, what if you approached your business like an hourglass? What used to be the bottom of the funnel is actually the middle of the...