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Hi! My name is Cody Burch

I help people build a laidback online business powered by their stories so they can truly experience life.

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Featured Post

The most expensive view in Florence.

"10% of your audience will pay 10x the price for 10x the experience." We experienced that tonight, first hand, in Florence. I'm not a big drinker, but when we are in Italy, we do as the Italians do. We're on day 3/5 of our trip to Florence with my parents, and tonight's adventure found us on a swanky rooftop bar overlooking the city. On one side was the Duomo, a towering Renaissance-era Cathedral. On the other side was the Arno River. It was a small hotel bar on the 6th floor, and the sun was...

about 15 hours ago • 1 min read

Today was one of my better Fridays. We're in Florence, Italy, about halfway through our bucket-list trip with my parents. Today, we took a day trip to Siena and San Gimignano. On the way to a wine tasting and lunch, our driver Alex pointed out vineyards that had been in families for centuries - passed down from generation to generation. We drove by one that was founded in the 10th century! As an American, it's fun to be in a part of the world that is so old. The city I live in, Colorado...

1 day ago • 1 min read

I have some odd travel habits. I unpack all my bags right when I get to the hotel I iron any dress shirts that got wrinkled in my luggage I head to the gym and fill up my water bottles Kinda weird. I know. But those are my personal travel oddities. I also have some business habits. My Daily Telegrams Every day, I record a 3-4 minute audio for members of my flagship program, The Laidback Business Accelerator. I share a short story and lesson to keep them on track as they progress through the...

3 days ago • 1 min read

We're on Day 3/4 of our trip to Rome. I'm kinda starting to get a feel for the place, and we leave tomorrow. Today began at the Vatican Museums. The first room in the first exhibit in the first building took our breath away. Beautiful artwork adorned every square inch of the room. Everyone instinctively reached for their phones. The next room was even more beautiful than the first. The third room? Even better! But... The Vatican Museum houses over 70,000 artifacts, paintings, and exhibits...

4 days ago • 1 min read

I've been up since 3:30 a.m. Not that I'm an insomniac; I just haven't adjusted to time yet in Rome. I got bored of lying in bed and eventually got dressed and ventured out alone around 6:20 a.m. First stop: a cappuccino and croissant at a cafe 2 blocks from our hotel. Then, curiosity got the best of me, and I headed to Vatican City. The streets were quiet. I saw more pigeons than people as I navigated the cobblestone streets and alleyways; occasionally glancing at the route via Google Maps....

5 days ago • 1 min read

Ah, The Eternal City. Today, my wife, my parents, and I landed in Rome. We tossed and turned on the airplane and no one got any sleep. So today was fueled by espresso and adrenaline to get through the day. We saw the Spanish Steps, Trevi Fountain, Pantheon, and Piazza Navona all before dinner. As we were wearily walking back to the hotel from a delicious (early) pasta feast, it started to rain. My wife was prepared; she slipped on her black North Face rain jacket. The rest of us were not. I...

6 days ago • 1 min read

I was chatting with some of my mastermind members this week about their offers. Everyone wants their offers to convert better, right? Well, here's the wrong way to go about creating an offer: start with the price. Does this sound familiar? "I'm ready to try high-ticket, so I'm gonna start offering the XYZ program for $2,500." Or... "I need one of those 'self-liquidating' offers, so I'm gonna start offering ABC program for $7." This is a terrible way to create an offer. Instead of starting...

8 days ago • 1 min read

In January 2023, 15 months ago, I was fresh off losing my 9-5 job. What I thought would provide stability only provided heartache. I was really scared. It took me a few months to get back on my feet, but by every measure, 2023 was the best of my 7+ year entrepreneurial career. As I built back up, brick by brick, a pattern emerged. I was stubbornly creating what I now call a "laidback online business." ...A business void of complexity, teams, overhead, expense, and restrictions. I changed how...

9 days ago • 1 min read

I was enduring a long Uber ride earlier this week and quickly grew bored. I noticed my driver had an exceptionally high rating (4.99), and I grew curious about my rating. It took me a second to find it, but when I did, my jaw dropped. I assumed it would be flawless. I'm a nice guy. Nice smile. Southern charm. Great manners. Lots of gratitude. I don't smell like smoke, and I've never puked in the backseat. So when I saw my rating, I was flabbergasted. 4.8 (!?!) This means for every 4 people...

10 days ago • 1 min read

I'm nearing the end of my 4-day trip to Canada and had to check one more thing off my list: A trip to Tim Horton's. Not that I love it. It's just tradition. Luckily, there's one in the parking lot of my hotel. It's a bit cold and cloudy today, so I bundled up and walked across the parking lot towards the big red building. I grabbed coffee and a raisin bran muffin. After I sat down, I noticed my paper cup was leaking from the bottom. I glared at the growing ring of hot coffee under my cup....

11 days ago • 1 min read
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