profile

Hi! My name is Cody Burch

I help people build a laidback online business powered by their stories so they can truly experience life.

Featured Post

On your own terms.

When I first started hosting live events, I made a huge mistake. This mistake cost me 10s of thousands of dollars, wasted time, and unnecessary stress. The event strategy had a critical flaw: the location. Here's what happened: I mimicked the "big name" entrepreneurs and tried to host events as they did. That meant: A prime location in downtown Denver (steps from the Rockies Ballpark) Luxury accommodations in a boutique hotel Free alcohol at dinner High-end staff (video, audio, experience...

about 21 hours ago • 1 min read

I talk to a lot of business owners who want to tell more stories but don't know how to practice. Once they finally get the story idea and muster the courage to share it... There's no way to get feedback. Sure, you could post it on social media or send it via email. But the feedback isn't instant, which means it's not helpful. The best part of storytelling is observing how the story is received by the people who hear it. That's why I love live events so much. We just wrapped day 1 of my 2-day...

2 days ago • 1 min read

I should probably add this date to my calendar so I don't forget again. But last week, while my family and I were chugging Butterbeer while wandering through Universal Studios... I missed my anniversary: June 6th. It's not my wedding anniversary (whew). It's the 2-year anniversary of my entrepreneurial funeral. I ran a lean solopreneur business from 2017 till June 2022. I had done for you ad clients, membership, live events, and a coaching program. And my favorite coaching client made me an...

4 days ago • 1 min read

Our summer trip to Orlando is almost over. We leave for the airport in a few hours. But first... We grabbed a light sushi lunch at our favorite restaurant in Universal's Citywalk: Cowfish. Then, we strolled through the gift shop to make sure we had everything we needed. Plus, it's 96º right now, so we made up every excuse to be indoors. But we couldn't resist the temptation of one last family activity: mini-golf. The front desk attendant assured us there was shade on some of the holes, so we...

5 days ago • 1 min read

I'm not gonna sugarcoat this. Until you have a converting offer... you don't need headshots, a website, or a fancy logo. It's the first thing you need to get sorted in your business. But figuring that out is the hard part, isn't it? I mean, it's easy to take another round of headshots or tinker with your website. Getting clients to happily pay you to deliver a high-value service can be tricky. Let me explain: We're wrapping up our 5-day trip to Universal Studios in Orlando. It's been a great...

6 days ago • 1 min read

I found it. The search is over. I found the best food at Universal Studios. We're halfway through our Universal Studios journey which means fun rides, lots of Florida sunshine, and theme park food. Every place sells the same thing. Pizza, burgers, pretzels and churros. So.many.churros. Of course, the kids love it, but if you're trying to be mindful of your meals, there's almost nothing healthy. But my wife, Christy, and I have a secret. There's a little cafe in Universal Studios near the...

7 days ago • 1 min read

A lot of entrepreneurs make a critical mistake with their offers. In an attempt to add as much "value" as possible... They bloat their offers with all the bells & whistles. People don't want that stuff. Wanna know what people do want and will happily pay for? Progress. Keep your customers moving forward; they will be customers for a long time. Here's an example. I'm with my wife and 3 boys at Universal Studios Orlando. The first day, we waited about 80 minutes to ride Hagrid's Motorbike...

8 days ago • 1 min read

My kids have been out of school for a week, but summer officially kicks off tomorrow. Why? We're packing our bags and taking a family trip to Florida. Our flight leaves at 6:30 a.m. We're flying Southwest, which means I had to set my alarm for 6:29 a.m. to check-in. I groggily completed the process and nabbed myself a B42 boarding position. Not great but not bad. My wife? She was sleeping peacefully without a care in the world. You see, she has status with Southwest Airlines. She's "A-List...

11 days ago • 1 min read

Today was more emotional than I had planned. This morning, I "graduated" another class from my main program, The Laidback Business Accelerator. I've made a lot of courses and coaching programs in the past 7 years... But nothing like this. Today, the last call of an ~8-week group experience was unlike any other. Usually, I fire up the Zoom and get ready for Q&A. Today? No hands were raised. No questions. Eventually, someone unmuted themselves. Instead of asking a question, they started sharing...

12 days ago • 1 min read

I had to get out of the house today. Summer is in full swing, and the house is busier and noisier than ever. So, I headed to grab a smoothie at a great place near my church. After downing a matcha protein shake, I sat on the tailgate of my truck and checked my watch. "12:15. Almost time," I thought. Today is a special day in Colorado Springs. Across the highway from where my truck was parked is the US Air Force Academy. Today is graduation day. It's a cool tradition: right as the cadets toss...

13 days ago • 1 min read
Share this page