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Hi! My name is Cody Burch

I help people build a laidback online business powered by their stories so they can truly experience life.

Featured Post

Borrowed courage.

When I first got the idea to start my own company, I was really scared. I had a job that I didn't enjoy (other than the consistent paychecks) and I knew I had to make a change. Luckily, my wife quit her "normal" job a few months before, and she was really encouraging. It was like I was on one side of a canyon, peering over the edge, afraid to go in. She was standing confidently on the other side, holding out her hand and assuring me it was fine. I had to borrow her courage until I could get...

about 21 hours ago • 1 min read

I'm dusting off the ol' passport and heading to Toronto on Sunday. Here's why: My pal Stu is hosting a free training tomorrow called "The Membership Masterclass: 3 Secrets to Turn What You Already Know, Love, and Do Into Recurring Revenue." I'm going to be there in person (I'll tell you why in a second), but you can watch from the comfort of your own home. Click here to register your seat: Membership Masterclass Training I've been in Stu's world since 2018, and I've seen firsthand the benefit...

4 days ago • 1 min read

Faced with uncertainty on how to actually make progress, a lot of entrepreneurs fill their schedules with busy work. Rebranding that rebrand from last month. Updating the recently updated logo. Adding another link in your bio. Tinkering with ChatGPT instead of writing an email. Relacing all their shoes... Busy work. When you don't have clarity on what your to-do list should be, it's easy to fall into the trap of undisciplined busy-ness. Here are the only 3 things that move the needle when it...

5 days ago • 1 min read

Giada DeLaurentis has a special place in our home. If you don't know her, she's a celebrity chef and TV host specializing in Italian food. My wife, Christy, loves her. Last month, I surprised her with an overnight trip to Las Vegas to visit her flagship restaurant, Giada. And in a few days, we're going to Italy with my parents to celebrate their 50th wedding anniversary. While I'm trying to book dinner reservations, Christy is on Giada's website. "Oh! Giada says the best panini is in Monti!"...

6 days ago • 1 min read

We took the kids to Denver on Saturday for some overpriced mini-golf and a comedy magic show on Saturday. The magician was Justin Willman, who has two funny shows on Netflix (Magic for Humans and the Magic Prank Show). He's a family favorite, and we were excited to see him perform live. And he did NOT disappoint. We laughed and clapped and smacked our palms on our foreheads for 2 hrs and 15 minutes. One trick stood out. Not because of the magic: there wasn't any. Let me explain: Justin said...

8 days ago • 1 min read

Whenever I'm coaching someone through a new idea, I ask myself: "WTF?" Since this is a family friendly email list, this obviously stands for "What's the Framework?" Too many people focus on a fun name, cool colors, or a clever catch-phrase for their offers. This is a big mistake. Instead, we should be focusing on how we provide transformation to our customers. How will their tomorrow look better than their today? How will their future look brighter than their current situation? And how will...

9 days ago • 1 min read

We booked a family vacation for a month after I was fired in Dec '22. Why? It wasn't because we had money (I was still on hold with the unemployment office)... Two reasons. One - I didn't want my temporary circumstances to negatively influence making memories with the kids. Two - It was a mindset thing for me. I was still in shock and afraid of what may happen next, but booking a trip flipped a switch in my brain that everything would be OK. So I logged into my favorite travel booking site...

12 days ago • 1 min read

I just got upsold by 100x. Here's the story: Yesterday, I signed up for a heating and cooling membership. I'm not very handy, and our house is almost 18 years old, so I locked in a deal with a local HVAC company to help stretch the life of our aging home appliances. It's a pretty good deal. For $19.99/mo, I get an annual tuneup of the AC, furnace, electrical, and plumbing. If I need any work done, it's 15% off. Plus, they're really proactive and call me to set up the services which is great...

13 days ago • 1 min read

When my boys were tiny, their favorite game was called "Roll the Ball." We'd sit facing each other and touch the bottoms of our feet together, forming a diamond. And (stick with me here, it gets complicated)... We'd roll the ball back and forth. That's it. As they got older, "roll the ball" was replaced with origami. We spent hours transforming ordinary printer paper into swans, ninja stars, and the most functional origami of them all: paper airplanes. After focused folding and creasing, we...

14 days ago • 1 min read

They say if you want to know a man's priorities, check his calendar and bank account. The calendar is fine, but the bank account would expose a strange purchasing habit. I'll tell you my weirdest subscription in a second, but before I do, think about all the subscription services you're signed up for. For me, it's stuff like: Netflix Disney+ Cable Phone Costco Amazon Prime Ring Instacart Gym HOA I could go on. For the business, it's stuff like SamCart, LeadPages, ConvertKit, Skool, Gusto,...

15 days ago • 1 min read
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